modern approaches in translation studies

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presentation presentation by ismatullayeva durdona theme:modern approaches in translation studies translation studies have developed rapidly in the 20th and 21st centuries. modern approaches view translation not only as a linguistic act but also as a cultural, communicative, and cognitive process. these approaches aim to understand how meaning is transferred and adapted across languages and societies. functionalist approach key idea: translation should serve the purpose (skopos) of the target text. main theorist: hans vermeer (skopos theory) focus: target audience text function translation purpose example: technical manuals prioritize clarity over style. communicative and semantic translation proposed by: peter newmark communicative translation: focuses on effect on the reader. semantic translation: focuses on preserving the original meaning. effective use: communicative → advertisements, public texts semantic → literary or philosophical works cultural approach translation = cultural transfer the translator mediates between two cultures. theorists: susan bassnett, andré lefevere focus: ideology power relations cultural context used …

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ion-maker, adapting the text to its function. example a manual should be clear and simple. a poem should sound emotional and artistic — not literal. thank you for attention! /docprops/thumbnail.jpeg

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presentation presentation by ismatullayeva durdona theme:modern approaches in translation studies translation studies have developed rapidly in the 20th and 21st centuries. modern approaches view translation not only as a linguistic act but also as a cultural, communicative, and cognitive process. these approaches aim to understand how meaning is transferred and adapted across languages and societies. functionalist approach key idea: translation should serve the purpose (skopos) of the target text. main theorist: hans vermeer (skopos theory) focus: target audience text function translation purpose example: technical manuals prioritize clarity over style. communicative and semantic translation proposed by: peter newmark communicative translation: focuses on effect on the reader. semantic tr...

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