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PPTX 14 sahifa 647,1 KB Bepul yuklash

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advertising advertising advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. bovee/arens, 1992 two kinds of selling personal plenty of time to deliver the message done face to face message can be adjusted to fit how it’s getting across easy to find customers expensive in both time and money labor-intensive time consuming non-personal limited in time and/or space don’t know who the customer is don’t know how the customer is reacting can’t change the message in mid-stream message doesn’t have to be created on the spot extensive research far cheaper than personal selling obrazets teksta vtoroy uroven tretiy uroven chetvertiy uroven pyatiy uroven advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. the senses …

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ndle of values functional value social value psychological value economic value whatever else the consumer thinks is important three ways to differentiate products perceptible actual differences easily seen imperceptible actual differences can’t be seen induced no actual differences parity products image2.jpeg image3.jpeg /docprops/thumbnail.jpeg

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advertising advertising advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. bovee/arens, 1992 two kinds of selling personal plenty of time to deliver the message done face to face message can be adjusted to fit how it’s getting across easy to find customers expensive in both time and money labor-intensive time consuming non-personal limited in time and/or space don’t know who the customer is don’t know how the customer is reacting can’t change the message in mid-stream message doesn’t have to be created on the spot extensive research far cheaper than personal selling obrazets teksta vtoroy uroven tretiy uroven chetvertiy uroven pyatiy …

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