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advertising advertising 1 plan: two kinds of selling three ways to differentiate products puffery tricks of the trade advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. bovee/arens, 1992 3 advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. 4 two kinds of selling personal plenty of time to deliver the message done face to face message can be adjusted to fit how it’s getting across easy to find customers expensive in both time and money labor-intensive time consuming 5 three ways to differentiate products perceptible actual differences easily seen imperceptible actual differences can’t be seen induced no actual differences parity products 6 puffery the legitimate exaggeration of advertising claims to overcome natural consumer …

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he sophisticated and streamlined travel posters of the 1930s. the onslaught of radio and television and an almost complete reliance on photography in advertising, however, brought about an eclipse in poster art. thank you for your attention образец текста второй уровень третий уровень четвертый уровень пятый уровень 12 /docprops/thumbnail.jpeg

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advertising advertising 1 plan: two kinds of selling three ways to differentiate products puffery tricks of the trade advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. bovee/arens, 1992 3 advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. 4 two kinds of selling personal plenty of time to deliver the message done face to face message can be adjusted to fit how it’s getting across easy to find customers expensive in both time and money labor-intensive time consuming 5 three ways to differentiate …

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