advertising

PPT 17 стр. 4,1 МБ Бесплатная загрузка

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advertising new opportunities intermediate module 5 advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. it includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. these messages are usually paid for by sponsors and viewed via various media. advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. tv adverts a television advertisement or television commercial, often just commercial, advert, ad, or ad-film (india)–is a span of television programming produced and paid for by an organization that conveys a message. radio adverts radio stations have been selling radio advertising spots to companies and businesses for many …
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v] brilliant ['brɪlɪənt] clever ['klevə] colourful ['kʌləf(ə)l] serious ['sɪərɪəs] successful [sək'sesf(ə)l] unusual [ʌn'juːʒ(ə)l] awful ['ɔːf(ə)l] boring ['bɔːrɪŋ] dull [dʌl] offensive [ə'fen(t)sɪv] ridiculous [rɪ'dɪkjələs] sexist ['seksɪst] shocking ['ʃɔkɪŋ] silly ['sɪlɪ] tasteless ['teɪstləs] terrible ['terəbl] weird [wɪəd] pc (p) - забавный, занятный, занимательный pc (p) - привлекательный, заманчивый, соблазнительный pc (p) - искрящийся, блестящий pc (p) - умный, проворный, талантливый pc (p) - красочный, яркий pc (p) - серьезный, глубокомысленный, тщательный pc (p) - благополучный, успешный, удачливый pc (p) - необыкновенный, необычный, выдающийся, поразительный pc (p) - страшный. отвратительный pc (p) - скучный pc (p) - тупой, глупый,скучный, надоедливый pc (p) - обидный, оскорбительный, отвратительный pc (p) - нелепый, смехотворный, позорный pc (p) - сексистский pc (p) - потрясающий, шокирующий, скандальный pc (p) - глупый, нелепый, смехотворный pc (p) - безвкусный, бестактный pc (p) pc (p) - страшный, ужасный pc (p) - странный, чудной which expressions show: good value? good quality? bargain …
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the descriptions (a-f). there is one extra description. a) really delicious b) stylish and good value c) the perfect present for a woman d) healthy and natural e) cheap but fashionable f) durable and reliable how to make an effective and interesting advert: your most important decision is choosing the right media to reach your target market. before writing anything, remind yourself of your objective. who are the individuals or businesses that make up your target market? what are you trying to achieve? what are the key benefits you can offer, and how do they set you apart from key competitors? you need to be able to answer your target customer’s primary question: ‘what’s in it for me?’ your advertisement can have no effect unless it catches the reader’s attention. a good headline is essential . an illustration can add impact . big, colourful advertisements are more successful. good luck!!!!! …
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О "advertising"

advertising new opportunities intermediate module 5 advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. it includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. these messages are usually paid for by sponsors and viewed via various media. advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. tv adverts a television advertisement or television commercial, often just commercial, advert, ad, or ad-film (india)–is a span …

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