importance of advertising

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слайд 1 1.importance of advertising 2.importance of advertising – with benefits to manufacturer, middlemen, sales force, consumer and society lesson 18 advertising my own product everything you need to know about importance of advertising. advertising is an integral part of our economic and social life. as a powerful technique of promoting sales, it has been doing wonders in the area of distribution. the role of advertising can be analyzed from five different angles namely, manufacturers; middleman; sales force; customer and society. for an organization, advertising is important both as a promotional and as a marketing activity. as a business activity it holds its importance for an economy. importance of advertising a: benefits to producers and manufacturers – 1. successful introduction of new product 2. creation of regular demand 3. impressing new uses of a product 4. enjoy economics of scale 5. confidence in facing of competition 6. creation of corporate …

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e at profit, do take full advantage of advertising to popularize their products and services. the major benefits that are available to manufacturer are: (a) increasing sales – even the best product cannot be sold on its own, unless people know about the product. in today’s highly sensitive and competitive market, a firm cannot maximize its profit, unless it multiplies its sales turnover. a regular and frequent advertising helps the producer to obtain this objective. 1. importance of advertising to manufacturers: (b) helps in maintain existing market and explore new market – every forward looking company eyes on future prospects without losing its current position. a company’s success is reflected by how it maintains its current position and future expansion. advertising helps the manufacturer, in this regard, to face competition effectively. (c) helps to control price of product – through advertising, it is possible to control price of the product …

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reasons: (a) quick decision making and saves time – in today’s competitive world market is full of different types of product which satisfy needs and want. every producer claims his product to be superior one. in such situation, advertising helps the consumer in comparing features; price; utility; quality etc. of the product, and select the best. 3. importance of advertising for consumer: (b) better quality product at reasonable price – advertising promotes good quality product by printing their image in the minds of consumer. due to this, bad product goes out of the market. moreover, it increases competition in the market, which helps consumer in getting the product at reasonable price. advertising is not only beneficial for manufacturer; retailer and customer but also for the society. various benefits offered by advertising to the society are: (a) uplift standard of living – advertising has made it possible for general public to …

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слайд 1 1.importance of advertising 2.importance of advertising – with benefits to manufacturer, middlemen, sales force, consumer and society lesson 18 advertising my own product everything you need to know about importance of advertising. advertising is an integral part of our economic and social life. as a powerful technique of promoting sales, it has been doing wonders in the area of distribution. the role of advertising can be analyzed from five different angles namely, manufacturers; middleman; sales force; customer and society. for an organization, advertising is important both as a promotional and as a marketing activity. as a business activity it holds its importance for an economy. importance of advertising a: benefits to producers and manufacturers – 1. successful introduction …

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