reading, speaking

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entry 9 course title: reading, speaking topic: advertisements. students’ level: intermediate materials: handouts aims of the lesson: - to improve reading skills - to give background knowledge about contract. time: 80 minutes warm-up activity objective: to get acquainted students with the text “contract” and create friendly atmosphere. time: 15 minutes materials: handouts pre-reading activity objectives: ~ to check students’ background knowledge. ~ to improve speaking skills. time: 15 minutes materials: handout 1. teacher draws a circle in the middle of the board and writes some words around it, for example, revenue, profit, market research, publicity, prime time, full page, classified, flyer and ask the class to guess the theme, i.e. the missing word in the middle. invariably, intermediate students get the answer quickly enough, so we focus on the words, and add more, to get everybody fully on topic. 2. what advertised products do you have? teacher asks students in …

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sh this stage by writing the main means of advertising on the board with a short list of benefits, in note form. i share this task with the class, many students love writing on the board. • then i give students a short list of situations (see appendix) and ask them in their groups to devise a strategy for advertising in each. basically, i ask them to decide what would be the best way to advertise in each case and why. as you can see, there are a range of situations and an enthusiastic class will, encouraged by you, enjoy discussing a range of options and implications for each. • depending on time, i split the groups up and ask individuals to share their ideas, subsequently feeding back to their original groups with a view to revising their answers. generally there is no change of position, generally they have agreed …

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d to be think carefully about how and where to advertise. you need to decide how and where to advertise. you want a new flatmate. you must decide how to advertise so it will be seen by the type of person you want to live with you have invented a new kind of cooker, and you want to market this. you have plenty of money so you can use different media to advertise. decide which two serve you best and why. you want to sell your house but not using an estate agent. it is only a small house so the buyer will probably come you want to advertise your company. it is not a new company but you lost money last month and you want new from the local area. how will you advertise? customers. you make plastic bottles for fizzy drinks. decide who the customers are, and how …

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ake your children happy, but you have a limited budget, and to be honest, the recent advertising campaign to sell children’s toys has caused you problems. because the ads are so persuasive, your children are demanding toys you cannot afford. so you go to see the manager of the agency to argue the case of parents everywhere. here are some things you can say: • you think it is scandalous that so much pressure is put on innocent children to be in with the crowd • you think that it is unfair that so much money is being made when parents such as you are struggling • you think the adverts should be later in the evening so adults can decide what to buy without pressure from the children • you want the manager to understand that children do not realise that their parents have limited funds now think of …

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jensen, tage vestergaard, this way. 2004. 5. sara williams. small business guide, 1991

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entry 9 course title: reading, speaking topic: advertisements. students’ level: intermediate materials: handouts aims of the lesson: - to improve reading skills - to give background knowledge about contract. time: 80 minutes warm-up activity objective: to get acquainted students with the text “contract” and create friendly atmosphere. time: 15 minutes materials: handouts pre-reading activity objectives: ~ to check students’ background knowledge. ~ to improve speaking skills. time: 15 minutes materials: handout 1. teacher draws a circle in the middle of the board and writes some words around it, for example, revenue, profit, market research, publicity, prime time, full page, classified, flyer and ask the class to guess the theme, i.e. the missing word in the middle. invariably, intermediate...

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