lesson 11

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conducting research experiment conducting research experiment lesson 11 what’s the difference between quantitative research and qualitative research? quantitative data is designed to collect cold, hard facts. numbers. quantitative data is structured and statistical. it provides support when you need to draw general conclusions from your reseach qualitative data collects information that seeks to describe a topic more than measure it. think of impressions, opinions, and views. a qualitative survey is less structured: it seeks to delve deep into the topic at hand to gain information about people’s motivations, thinking, and attitudes. while this brings depth of understanding to your research questions, it also makes the results harder to analyze. when to use qualitative vs. quantitative research quantitative data can help you see the big picture. qualitative data adds the details and can also give a human voice to your survey results. let’s see how to use each method in a …

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element: qualitative research can also help in the final stages of your project. the quotes you obtained from open-ended questions can put a human voice to the objective numbers and trends in your results. many times it helps to hear your customers describe your company in their own words to uncover your blind spots. qualitative data will get you that. how to balance qualitative and quantitative research these two research methods don’t conflict with each other. they actually work much better as a team. in a world of big data, there’s a wealth of statistics and figures that form the strong foundation on which your decisions can rest. but that foundation is incomplete without the information collected from real people that gives the numbers meaning. so how do you put these two forms of research together? qualitative research is almost always the starting point when you seek to discover new …

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ral attendees said that their least favorite thing about the conference was the difficult-to-reach location. next time, your survey might ask quantitative questions like how satisfied people were with the location, or let respondents choose from a list of potential sites they would prefer. open-ended vs. close-ended questions. a good way of recognizing when you want to switch from one method to the other is to look at your open-ended questions and ask yourself why you are using them. for example, if you asked: “what do you think of our ice cream prices?”, people would give you feedback in their own words and you will probably get some out-of-the-box answers. if that’s not what you’re looking for, you should consider using an easily quantifiable response. for example: relative to our competitors, do you think our ice cream prices are: higher about the same lower this kind of question will give …

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internet service?” instead you could ask a closed-ended, quantitative question like in the following example. the internet service is reliable: always most of the time about half the time oncein a while never qualitative questions take longer to answer. survey respondents don’t always have the patience to reflect on what they are being asked and write long responses that accurately express their views. it’s much faster to choose one of several pre-loaded options in a questionnaire. using quantitative questions helps you get more questions in your survey and more responses out of it. quantitative survey questions are just more… quantifiable. even word responses in closed-ended questionnaires can be assigned numerical values that you can later convert into indicators and graphs. this means that the overall quality of the data is better. remember that the most accurate data leads you to the best possible decisions. examples of how to use qualitative …

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conducting research experiment conducting research experiment lesson 11 what’s the difference between quantitative research and qualitative research? quantitative data is designed to collect cold, hard facts. numbers. quantitative data is structured and statistical. it provides support when you need to draw general conclusions from your reseach qualitative data collects information that seeks to describe a topic more than measure it. think of impressions, opinions, and views. a qualitative survey is less structured: it seeks to delve deep into the topic at hand to gain information about people’s motivations, thinking, and attitudes. while this brings depth of understanding to your research questions, it also makes the results harder to analyze. when to use qualitative vs. quantitative rese...

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