product classification and product decision
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a) product - product classification (types of consumer products), three levels of product, individual product decision (branding, quality, style, packaging and labelling), product life-cycle and etc. ---------------------------- product classification: the type of consumer product of safia is convenience product as the products are inexpensive and require little shopping effort ----------------------------- levels of product: core benefit – fulfilling the needs of the people, give example of pizza, small benefits are fulfilling hunger actual product – brand name, quality level-top level, decorations, packaging augmented product – delivery, after-sale services ----------------------------- product life cycle – in growth stage, coz it has only 30 branches across city, going to open branches ...
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