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fundamentals of marketing

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instruction: read the questions and choose the right answer from the given alternatives and write the letter of your choice on the space provided at the separate answer sheet. (1 point each) theme 1 fundamentals of marketing 1. value of goods and services for both buyers and sellers is represented by: a. product b. place c. promotion d. price 2. a paid form of transmission of non-personal communication of information about goods, services or ideas through various media is: a. sales promotion b. personal selling c. advertising d. publicity 3. a marketing activity which involves on creation of awareness, persuasion and reminding on prospects as well as existing customers is: a. promotion b. price c. product d. place 4. individuals those purchase products for their own personal consumption are: a. consumers b. intermediaries c. producers d. customers 5. a group of people with shared value systems based on common life …
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-------- decline 10. which one of the following marketing strategy does not belong to maturity stage of product life cycle? a. positioning in new market segments b. creating awareness on prospects c. attracting customers of competitors d. increasing usage rate of existing customers 11. a strategy of setting higher prices at an introduction stage of a product life cycle and lowering at later stages is: a. mark-up pricing c. penetration strategy b. price skimming d. breakeven pricing 12. a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. a. consumer behavior b. consumer attitude c. consumer interest d. consumer perception 13. the most basic and influential factors on an individual’s needs, wants, and behavior. a. brand b. product c. culture d. price 14. to which of the following do marketing managers should adapt the marketing mix? a. sales strategies …
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hile tolerating a higher degree of risk is: a. foreign indirect investment b. foreign direct investment c. foreign semi-direct investment d. home-country investment 22. _________ means a product originally designed for a local market is exported to other countries with virtually no change, except perhaps for the translation of words and other cosmetic changes. a. product adaptation c. product scheduling b. product standardization d. product differentiation 23. an entry strategy that involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market a. exporting b. licensing c. joint venture d. contract manufacturing 24. the main limitations of an indirect channel is a. the manufacturer will give up control over the marketing of its product to another firm. b. if the chosen intermediary is not aggressive, products cannot be sold. c. the intermediary may not easily continue to handle a …
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ts another to use its trademark to promote other offerings over a defined period of time, in a defined area. this is known as: a. brand stretching b. brand extensions c. brand licensing d. co-branding 2. one of the advantages enjoyed by apple computers is how aesthetically appealing its products are perceived to be. which of the following brand element choice criteria matches to apple’s aesthetic appeal? a. memorable b. likeability c. protectable d. adaptable 3. brand management came into being for which of the following reasons: a. companies wanted to achieve scale economies. b. it supplemented financial management practices c. it suited production and operations personnel d. companies wanted to differentiate their products and highlight distinctions in a competitive environment. 4. which one of the following forms of asset the brand has __________? a. tangible assets b. intangible assets c. current assets d. fixed assets 5. when the same …
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n of umbrella branding. 9. which one of the following is wrongly defined? a. receiver is the party receiving the message. b. media is the communications channel c. encoding is the process of putting thought into symbolic form d. decoding is the process by which the receiver assigns meaning to the symbols. e. none of the above 10. which of the following is an overall goal of the promotional mix: a. to decrease operating expenses b. to convey a message consistently c. to persuade customers to buy d. to have the right goods available 11. which one of the following models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company, product, or brand to actual purchase behavior. a. the alternative response hierarchies b. the cognitive response approach c. the traditional response hierarchy models d. the …

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instruction: read the questions and choose the right answer from the given alternatives and write the letter of your choice on the space provided at the separate answer sheet. (1 point each) theme 1 fundamentals of marketing 1. value of goods and services for both buyers and sellers is represented by: a. product b. place c. promotion d. price 2. a paid form of transmission of non-personal communication of information about goods, services or ideas through various media is: a. sales promotion b. personal selling c. advertising d. publicity 3. a marketing activity which involves on creation of awareness, persuasion and reminding on prospects as well as existing customers is: a. promotion b. price c. product d. place 4. individuals …

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