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coca-cola

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no slide title coca-cola’s history invented in may of 1886 by dr. john styth pemberton first glass sold for 5 cents at jacob’s pharmacy in atlanta may 29, 1886- first newspaper advertisement pronounced it “delicious and refreshing” coca-cola’s development april 1888, dr. pemberton sold off his interest in coca-cola and passed away two days after. april 1888, asa candler began buying up coca-cola shares by 1892, asa candler was sole proprietor of coca-cola for a total investment of $2,300. coca-cola’s growth candler’s expertise in marketing led to massive growth in coca-cola. 1894- coca-cola opened its first syrup manufacturing plant outside atlanta in dallas texas. joseph biedenharn became fist bottler of coca-cola in 1894 coca-cola’s growth cont. 1899- benjamin j. thomas and joseph b. whitehead secured the exclusive rights to bottle and sell coca-cola for $1. thomas and whitehead, with financial assistance from others, developed community bottling operations. coca-cola’s growth cont. …
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a’s mission mission + commitment = focus focus + action = results mission statement: “we exist to create value for our share owners on a long-term basis by building a business that enhances the coca-cola company’s trademarks. this is also our ultimate commitment. as the world’s largest beverage company, we refresh that world. we do this by developing superior soft drinks, both carbonated and non-carbonated, and profitable non-alcoholic beverage systems that create value for our company, our bottling partners and our customers.” coca-cola’s objectives coca-cola’s first objective is to maximize share owner value over time. maximize long-term cash flow to ensure the strongest and most efficient production, distribution, and marketing systems possible coca-cola’s internal environment coca-cola produces franchise products. products do not have substitutes coca-cola is a low cost leader coca-cola has the largest plant capacity in the world and therefore enjoys significant economies of scale. low regulatory restrictions placed …
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e of its suppliers/customers. coca-cola has been proactive in the situation. coca-cola will survey the company’s critical suppliers/customers to determine their status on y2k compliance. coca-cola’s external environment external environment consists of: economic social/demographic ecological political coca-cola’s economic coca-cola’s products are somewhat sensitive to economic slumps loyal patrons, however, view coca-cola as an inexpensive pleasure disposable income is generally rising around the world coke is exactly the kind of company i like. i like products i can understand. i don’t know what a transistor is, but i appreciate the contents of a coke can. berkshire hathaway’s purchase of stock in the coca-cola company was the ultimate case of me putting my money where my mouth was. -- warren buffett coca-cola’s economic coca-cola’s business in foreign currencies result in currency exposure of the company. strong u.s. dollar means weaker currencies elsewhere. coca-cola utilizes hedging tools to minimize this risk. coca-cola’s social …
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coca-cola classic (#1) pepsi (#2) diet coke (#3) supplier power coca-cola faces no significant threats in this area within u.s., coca-cola uses high fructose corn syrup as a raw material. outside u.s., coca-cola uses sucrose both are readily available therefore restricting supplier power. buyer power coca-cola was restricted from vertically integrating until 1980. with this restriction lifted, coca-cola has been investing in its distribution systems to improve them. these distribution systems therefore have no power over coca-cola. threat of substitutes coca-cola has successfully differentiated their product. loyal coca-cola patrons do not see pepsi as a conceivable substitute. tremendous brand loyalty minimizes threat of substitutes. threat of new entrants coca-cola enjoys significant economies of scale. coca-cola has huge market share. coca-cola has tremendous brand loyalty. these factors minimize the threat of new entrants into the soda industry. corporate level strategy coca-cola has long been committed to a product development strategy. this …
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ations and eagerly looks to the future achieve new feats. thank you! please enjoy a delicious and refreshing coca-cola classic! audio1.wav image2.png image3.png image4.png image5.jpeg image6.png image1.jpeg /docprops/thumbnail.jpeg

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no slide title coca-cola’s history invented in may of 1886 by dr. john styth pemberton first glass sold for 5 cents at jacob’s pharmacy in atlanta may 29, 1886- first newspaper advertisement pronounced it “delicious and refreshing” coca-cola’s development april 1888, dr. pemberton sold off his interest in coca-cola and passed away two days after. april 1888, asa candler began buying up coca-cola shares by 1892, asa candler was sole proprietor of coca-cola for a total investment of $2,300. coca-cola’s growth candler’s expertise in marketing led to massive growth in coca-cola. 1894- coca-cola opened its first syrup manufacturing plant outside atlanta in dallas texas. joseph biedenharn became fist bottler of coca-cola in 1894 coca-cola’s growth cont. 1899- benjamin j. thomas …

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