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formation of brand non-alcoholic beverages

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impact factor: isra (india) = 1.344 isi (dubai, uae) = 0.829 gif (australia) = 0.564 jif = 1.500 sis (usa) = 0.912 ринц (russia) = 0.156 esji (kz) = 4.102 sjif (morocco) = 2.031 icv (poland) = 6.630 pif (india) = 1.940 ibi (india) = 4.260 philadelphia, usa 6 soi: 1.1/tas doi: 10.15863/tas international scientific journal theoretical & applied science p-issn: 2308-4944 (print) e-issn: 2409-0085 (online) year: 2018 issue: 08 volume: 64 published: 02.08.2018 http://t-science.org sitora sayfitdin's qizi odilova phd student, tashkent state university, republic of uzbekistan section 31. economic research, finance, innovation, risk management. formation of brand non-alcoholic beverages abstract: in this article, the extension of the product life cycle is comparable to the need to create a strong product brand, the importance of brands in the company, the diversity of brand scientists, brand elements and the concept of a "national brand". key words: brand, market structure, brand, national …
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re they have a certain level of reliability and reliability. brands have strengthened their consumer perceptions strategies. brand is a businessman for a particular product. the brand is multifaceted and abstract. the economically objective definition of this category is only possible with regard to the views of prominent theorists and practitioners. literature review in spite of the fact that television advertising significantly influences the choice of consumers, relatively few researchers include this factor in empirical studies on the study of consumer demand factors. in particular, demand researchers in the carbonated soft drinks market include factors such as the price of the product, the nutritional characteristics of the beverage (for example, calorie content, sugar content, sodium content (sodium citrate), caffeine content, the content of a certain food additive) in the demand model. however, the authors of many studies have gradually come to the conclusion that the nutritional characteristics of beverages are …
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rand can, one way or another, affect the demand for other brands. the authors of several other studies, in addition to such a factor as television advertising of the brand itself (let it be brand j), include in the model of demand for brand j such factors as advertising of other brands that are accepted as perfect substitutes for brand j. in doing so, the authors use the linear form of the model, which initially includes the premise that brand advertising has a permanent http://s-o-i.org/1.1/tas http://dx.doi.org/10.15863/tas http://t-science.org/ http://s-o-i.org/1.1/tas-08-64-2 https://dx.doi.org/10.15863/tas.2018.08.64.2 impact factor: isra (india) = 1.344 isi (dubai, uae) = 0.829 gif (australia) = 0.564 jif = 1.500 sis (usa) = 0.912 ринц (russia) = 0.156 esji (kz) = 4.102 sjif (morocco) = 2.031 icv (poland) = 6.630 pif (india) = 1.940 ibi (india) = 4.260 philadelphia, usa 7 impact on scale. that is, if the number of advertisements for brand …
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rectly related to the creation and management of the brand . analysis аnd results most of the carbonated soft drinks market in the united states is shared by three major international companies: coca-cola company, pepsico inc. and pepper snapple group. annually, the three most popular companies for the production of carbonated soft drinks invest more than $ 600 million in advertising their own products in the us, which is more than $ 1 million a day. the top ten best-selling brands of carbonated soft drinks in the us has not changed much in the last ten years. in order of decreasing number of annual sales, the first ten most popular brands of carbonated soft drinks in the us are presented in table 1. in the united states, carbonated soft drinks are also the leading product category in terms of the magnitude of marketing spending aimed at advertising for children (2-11 …
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s now available to the public in accordance with existing marketing laws. in some places, branding is more than just marketing. generally, branding comes out of its range because it includes components that are not part of the marketing. speaking about human perception, branding should use psychological information. if we take into account the external brand of the brand, then we must take into consideration the brand and its organizational theses in marketing. not only in all markets, but also in branding, which clearly distinguishes marketing. in some cases even branding is unhelpful. if the product is considered brand, then: 1) 75% of buyers; 2) 75% of targeted viewers can be named only by one trade mark; 3) at least 20% of the targeted audience uses it regularly; impact factor: isra (india) = 1.344 isi (dubai, uae) = 0.829 gif (australia) = 0.564 jif = 1.500 sis (usa) = 0.912 …

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impact factor: isra (india) = 1.344 isi (dubai, uae) = 0.829 gif (australia) = 0.564 jif = 1.500 sis (usa) = 0.912 ринц (russia) = 0.156 esji (kz) = 4.102 sjif (morocco) = 2.031 icv (poland) = 6.630 pif (india) = 1.940 ibi (india) = 4.260 philadelphia, usa 6 soi: 1.1/tas doi: 10.15863/tas international scientific journal theoretical & applied science p-issn: 2308-4944 (print) e-issn: 2409-0085 (online) year: 2018 issue: 08 volume: 64 published: 02.08.2018 http://t-science.org sitora sayfitdin's qizi odilova phd student, tashkent state university, republic of uzbekistan section 31. economic research, finance, innovation, risk management. formation of brand non-alcoholic beverages abstract: in this article, the extension of the product life cycle is comparable to the need to create a strong …

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