essentialism

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copyright © 2014 by greg mckeown all rights reserved. published in the united states by crown business, an imprint of the crown publishing group, a division of random house llc, a penguin random house company, new york. www.crownpublishing.com crown business is a trademark and crown and the rising sun colophon are registered trademarks of random house llc. library of congress cataloging-in-publication data mckeown, greg pages cm 1. choice (psychology) 2. decision making. 3. essentialism bf611.m455 2014 153.8/3 2012001733 isbn 978-0-8041-3738-6 ebook isbn 978-0-8041-3739-3 illustrations and jacket design by amy hayes stellhorn and her team at big monocle in collaboration with maria elias. v3.1 http://www.crownpublishing.com dedicated to anna grace eve jack and esther you personify everything that is essential to me. contents cover title page copyright dedication 1. the essentialist part i: essence: what is the core mind-set of an essentialist? 2. choose: the invincible power of choice 3. discern: the …

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gments taking essentialism beyond the page chapter 1 the essentialist the wisdom of life consists in the elimination of non-essentials. —lin yutang sam elliot* is a capable executive in silicon valley who found himself stretched too thin after his company was acquired by a larger, bureaucratic business. he was in earnest about being a good citizen in his new role so he said yes to many requests without really thinking about it. but as a result he would spend the whole day rushing from one meeting and conference call to another trying to please everyone and get it all done. his stress went up as the quality of his work went down. it was like he was majoring in minor activities and as a result, his work became unsatisfying for him and frustrating for the people he was trying so hard to please. in the midst of his frustration the …

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, “i got back my family life! i can go home at a decent time.” now instead of being a slave to his phone he shuts it down. he goes to the gym. he goes out to eat with his wife. to his great surprise, there were no negative repercussions to his experiment. his manager didn’t chastise him. his colleagues didn’t resent him. quite the opposite; because he was left only with projects that were meaningful to him and actually valuable to the company, they began to respect and value his work more than ever. his work became fulfilling again. his performance ratings went up. he ended up with one of the largest bonuses of his career! in this example is the basic value proposition of essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your …

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ooden lid or even to incorporate the player into a piece of living room furniture. instead, he and his team removed the clutter and designed a player with a clear plastic cover on the top and nothing more. it was the first time such a design had been used, and it was so revolutionary people worried it might bankrupt the company because nobody would buy it. it took courage, as it always does, to eliminate the nonessential. by the sixties this aesthetic started to gain traction. in time it became the design every other record player followed. dieter’s design criteria can be summarized by a characteristically succinct principle, captured in just three german words: weniger aber besser. the english translation is: less but better. a more fitting definition of essentialism would be hard to come by. the way of the essentialist is the relentless pursuit of less but better. it …

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copyright © 2014 by greg mckeown all rights reserved. published in the united states by crown business, an imprint of the crown publishing group, a division of random house llc, a penguin random house company, new york. www.crownpublishing.com crown business is a trademark and crown and the rising sun colophon are registered trademarks of random house llc. library of congress cataloging-in-publication data mckeown, greg pages cm 1. choice (psychology) 2. decision making. 3. essentialism bf611.m455 2014 153.8/3 2012001733 isbn 978-0-8041-3738-6 ebook isbn 978-0-8041-3739-3 illustrations and jacket design by amy hayes stellhorn and her team at big monocle in collaboration with maria elias. v3.1 http://www.crownpublishing.com dedicated to anna grace eve jack and esther you personify everythin...

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