retail marketing management

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www.pearson-books.com helen goworek peter mcgoldrick principles and practiceprinciples and practice retail marketing management cover photo: anya hindmarch interior © andrew meredith 2014 retail marketing management offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. it begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix and other important issues such as location strategies, branding and ethics. the authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. the book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. the blend of retail theory, practice and live examples will also be of interest to practitioners …

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articles focusing on fashion buying and sustainability. dr peter mcgoldrick has held four professorial posts in retailing, and is currently at the university of manchester, uk. he has published several books and over 150 research papers and articles, which have appeared in the journal of retailing and harvard business review, among others. best paper awards include those at the world marketing congress and the 2014 academy of marketing science. ‘retail marketing management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. the writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. i would recommend this book to anyone who wants to learn more about the retail business.’ nicole dunlop, course director, london college of fashion, uk cvr_gowo8747_01_se_cvr.indd 1 10/06/2015 …

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n should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the united kingdom should be obtained from the copyright licensing agency ltd, saffron house, 6–10 kirby street, london ec1n 8ts. the epublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. any unauthorised distribution or use of this text may be a direct infringement of the authors’ and the publisher’s rights and those responsible may be liable in law accordingly. all trademarks used herein are the property of their respective owners. the use of any trademark in this text does not vest in the authors or publisher any trademark ownership rights in …

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www.pearson-books.com helen goworek peter mcgoldrick principles and practiceprinciples and practice retail marketing management cover photo: anya hindmarch interior © andrew meredith 2014 retail marketing management offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. it begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix and other important issues such as location strategies, branding and ethics. the authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. the book is ide...

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