s.g'ulomov - marketing asoslari

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o'zbekiston respublikasi oliy va o'rta maxsus ta'lim vazirligi s. s. g'ulomov marketing asoslari iqtisodiѐt yunalishidagi oliy shuv yurtlararo ilmiy-uslubiy kengash tomonidan uquv qo'llanma sifatida tavsiya etilgan k «shark.» nashriyot-matbaa aktsiyadorlik kompaniyasi bosh tax.ririyati toshkent - 2002 t a k, r i z ch i l a r: i.f.d., prof. a. abdurstsimov (toshdau). i.f.d., prof. sh. xolmuminov (toshdiu). principles of marketing: s. gulyamov, - tashkent, tashsau, 2002. in given work the most important questions one of main those marketing are considered. the structure of the present manual, included in cycle of abstracts of lestures on bases of marketing, is constructed in such a manner that besides information (lecture) material in i, i control questions, problems, tests, business games, situations and cause study, as well as slides are contained. the independent study by the students control questions, as well as decision of problems and improvement of the control tests will allow them …

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$kerak: kdncha? kdy darajada si- fatli? nimadan? kdchon ma\sulot ishlab chik,arilishi kerak? marketing (ingliz tilidan market — bozor) max,- sulotni ishlab chikdrishdan boshlab toki uni sotishning tashkil etilishigacha bulgan majmuaviy tizimdir. u anik, xaridorlarning talabini krndirish, bozorni urganish va oldindan kura bilish asosida foyda olishga muljal- langan. dekak, kichik tadbirkorlik tarkiblari son, si- fat, fazoviylik va vak,t ulchamlari buyicha cheklangan. ular bozorni egallash uchun amalga oshiraѐtgan xujalik operatsiyalarining xarajatlarini xaridorlar uchun olib boriladigan rakrbat kurashida yutib chik,ish uchun kamay- tirib borishlari zarur. natijada potentsial xaridor uningtaklif etgan ma^sulotini xarid kdladi. bu muam- moni echishda marketing mu^im jix;at x,isoblanadi. marketingning asosiy makradi — bozorni \ar to- monlama urganish, tax^til kdyaish va kon'yunktura uzga- rishini oldindan bilish asosida yuk,ori foyda olish- dir. xal k, talabi va pul tulash kobiliyatini ishlab chikdrish jaraѐnlarini tashkil k,ilish va ishlab chi- karilaѐtgan maxrulotlarning iste'mol sifatini ta'- minlash yuli bilan tula-tukis kondirishning ba'zi ji^atlari kuyida keltirildi (1.1. …$

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$elgisi zaruriy sharoit yaratib ma^sulot va xizmatlarni taklif kilish uchun talabni bunѐd etish va shakllantirish. konversion marketingning mak,sadi mazkur ma\sulotga nisbatan ba'zi toi- fadagi fuk,aro va korxonalarning salbiy munosabati- ni bartaraf etish va ularni potentsial iste'molchi- lar doirasiga jalb k,ilishdan iboratdir. buning uchun mak;sadga muvofik, yunaltirilgan reklama faoliyati, \ar tomonlama tark.algan servis xizmati va yukrri darajadagi ta'minot uta zarurdir. 1.1. raem. marketingning tadbirkorlik faoliyatidagi masalalarni uzaro ta'sir kursatishi. marketing «miks» (marketing majmuasi) — kor- xonalar tomonidan ishlab chik,arilgan ma^sulotga bulgan talabga ta'sir kursatish uchun zaruriy marketing ti- zimidir. bunga kuyidagilar kiradi: ma^sulot, narx, sotuvning urni va sharti, reklama va ragbatlantirish. x,ar bir kursatilgan element ishlatilishini \isob- ga olib marketing «miks» kuyidagilarni bildiradi: iste'molchini muljal kilish, uning talabini urganish, iste'molchi talabini \isobga olgan x,olda max,- sulot va xizmat assortimentini shakllantirish, bar- cha ma^sulotni oxirgi iste'molchigacha koniktiradi- gan, to ^arakatga keltiruvchilar uchun egiluvchan narx belgilash siѐsatini olib borish, kulay va amalga oshi- …$

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$a tsaratib tu- rishdir. tarashiѐt toptiruvchi marketing — ma^sulot va xizmatga potentsial talabni krndirish va barcha max,- sulot uchun real talabni izlab topishdan iborat bulgan faoliyatni amalga oshiradi. uning asosiy mak,sadi marketingni belgilash x,ara- katini talab tarak^iѐti tomonga yunaltirishdir. sinxron marketing — bir kdtor ma^sulotlarning mavsumiy iste'mol k,ilinishida sotishni barkaror- lashtirish uchun \amda talab uzgarishini pasaytirish maksadida kushimcha choralar ex^tiѐji kurilishi zaru- rati paydo bulgan xrlatlarda ishlatiladi. ragbatlantiruvchi marketing — talabni shakllantirish va ragbatlantirishga yunaltirilgan. bunday marketing ishlatilishining uch xil sox,asi bulishi mumkin: 1) iste'molchi ushbu ma\sulot uning x,ech kdnday manfaatga ega emas, deb ^isoblaganda; 2) max,sulot uchun sotilish mintak;asi tugri tan- lanmaganda emas; 3) iste'molchi va bozor yangi max,sulot vujudga ke- lishga tayѐr bulmaganda. kichik biznes sub'ekta xujalik faoliyatiga marketing kiritilishida tadbirkorlik samarasini oshi- rishga kumaklashadi. kichik shakldagi xujalik yuritish sub'ektlarining kundalik amaliѐtida marketingning istik^boliga yunaltirilgan masalalari kuyidagi turlarda faoliyat kursatadi: 1) bozorni egallab turgan musht tugrisidagi axbo- rotlarni …$

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$ngi firma sharoitiga mos- lashtirish uchun kundalik boshkdruv ishini tashkil etish. marketingning kichik biznesda samarali ishlash shartlari kuyidagilardan iborat: taraktsiy topgan bo- zorning mavjudligi, ishlab chik.aruvchining erkinli- gi, axborot tuplash tizimining barchaga tushunarlili- gi, tadbirkorlarning tayѐrlanganligi va \okazo. 1.2. marketing fikr yuritish usulining uzluksiz takomillashuvi marketing kontseptsiyasining — barcha turdagi tadbirkorlik faoliyati iste'molchi talabini tsondirish uchun xizmat k,iladi. marketingni anglash evolyutsiyasi — n atu ral ma\su- lotlar almashuvidan toki murakkab bozor marketing tizimigacha bulgan mashakdatli yulni bosib utdi. uta odtsiy xujalik tarkibida ishlab chik,aruvchilar va is- te'molchilar bir-biriga yak,in turadilar va bir-bir- larini yaxshi biladilar. xujalik yurituvchi sub'ekt- lar ularga ma'lum bulgan iste'molchilar talabini k,on- dirishi kerak bulgan max.sulotni ishlab chik,aradilar. bunday ^olatda ularning ma^sulotlarini etarli da- rajada etkazib berishdan keladigan potentsial yuk,o- tishi uncha katta emas. ammo bu kabi ishlab chikdrish juda oz, uning usish imkoniyatlari cheklangan. shun- day kilib ax,oli sonining usishi barobarida kdnday k,ilib ma\sulot va xizmatlar …$

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o'zbekiston respublikasi oliy va o'rta maxsus ta'lim vazirligi s. s. g'ulomov marketing asoslari iqtisodiѐt yunalishidagi oliy shuv yurtlararo ilmiy-uslubiy kengash tomonidan uquv qo'llanma sifatida tavsiya etilgan k «shark.» nashriyot-matbaa aktsiyadorlik kompaniyasi bosh tax.ririyati toshkent - 2002 t a k, r i z ch i l a r: i.f.d., prof. a. abdurstsimov (toshdau). i.f.d., prof. sh. xolmuminov (toshdiu). principles of marketing: s. gulyamov, - tashkent, tashsau, 2002. in given work the most important questions one of main those marketing are considered. the structure of the present manual, included in cycle of abstracts of lestures on bases of marketing, is constructed in such a manner that besides information (lecture) material in i, i control questions, problems, tests, business games, ...

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