johnson & johnson anatomiya riska.pptx

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johnson & johnson: anatomiya riska johnson & johnson: anatomiya riska amerikanskaya farmatsevticheskaya i potrebitelskaya korporatsiya, osnovana v 1886 godu. bolee 130 let na rinke produkti: lekarstva, medoborudovanie, uxod za telom deviz: “caring for the world, one person at a time” godovoy oborot (2024): okolo $85 mlrd reputatsiya: “brend doveriya” v mirovoy meditsine osnovanie — 1886 god, nyu-bransvik, ssha tri brata — robert, djeyms i edvard djonson — reshili sozdat kompaniyu, kotoraya sdelaet meditsinu bezopasnoy. v to vremya operatsii chasto zakanchivalis smertyu ot infektsiy — vrachi ne ispolzovali sterilnie povyazki. bratya vdoxnovilis ideyami djozefa listera o sterilnosti i nachali proizvodit pervie v mire gotovie perevyazochnie materiali. “nasha pervaya otvetstvennost — pered patsientami, vrachami i materyami. vtoraya — pered nashimi sotrudnikami. tretya — pered obshestvom. i lish poslednyaya — pered aktsionerami.” eto kredo stalo filosofiey risk-menedjmenta zadolgo do poyavleniya teorii: kompaniya stroila strategiyu ne na pribili, a na ustoychivosti, reputatsii i doverii. …

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ki $100 mln) sozdan krizisniy shtab prekrashena vsya reklama zapusheno sotrudnichestvo s politsiey i fda provedena masshtabnaya pr-kampaniya s otkritimi press-konferentsiyami strategiya upravleniya riskami (risk strategy) posle krizisa kompaniya vistroila novuyu dolgosrochnuyu strategiyu bezopasnosti: vvedenie tryoxurovnevoy zashitnoy upakovki (tamper-proof packaging) sozdanie sistemi vnutrennego monitoringa riskov razrabotka krizisnix protokolov reagirovaniya dlya vsex podrazdeleniy obnovlenie korporativnogo credo — aktsent na etike i doverii 📎 rezultat: standart j&j stal mirovim obraztsom, pozje zakreplyonnim fda. strategiya upravleniya riskami (risk strategy) posle krizisa kompaniya vistroila novuyu dolgosrochnuyu strategiyu bezopasnosti: vvedenie tryoxurovnevoy zashitnoy upakovki (tamper-proof packaging) sozdanie sistemi vnutrennego monitoringa riskov razrabotka krizisnix protokolov reagirovaniya dlya vsex podrazdeleniy obnovlenie korporativnogo credo — aktsent na etike i doverii 📎 rezultat: standart j&j stal mirovim obraztsom, pozje zakreplyonnim fda. ekonomicheskie pokazateli i vliyanie krizisa johnson & johnson poteryala okolo 100 millionov dollarov iz-za totalnogo otziva 31 milliona upakovok tylenol. aktsii kompanii na birje upali na 17% v techenie …

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johnson — primer kompanii, kotoraya dokazala, chto upravlenie riskami — eto ne zashita ot poter, a strategiya soxraneniya doveriya. 📍 imenno iz etogo keysa virosla sovremennaya kontseptsiya crisis & reputational risk management, prepodavaemaya v harvard i wharton. do: posle: konets! image1.png image2.jpg image3.png image4.jpg image5.jpg image6.jpg image7.jpg image8.jpg image9.jpg image10.jpg image11.jpeg image12.jpg image13.jpeg image14.jpeg image15.png image16.png image17.png image18.png image19.jpeg image20.jpeg image21.png image22.png /docprops/thumbnail.jpeg

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johnson & johnson: anatomiya riska johnson & johnson: anatomiya riska amerikanskaya farmatsevticheskaya i potrebitelskaya korporatsiya, osnovana v 1886 godu. bolee 130 let na rinke produkti: lekarstva, medoborudovanie, uxod za telom deviz: “caring for the world, one person at a time” godovoy oborot (2024): okolo $85 mlrd reputatsiya: “brend doveriya” v mirovoy meditsine osnovanie — 1886 god, nyu-bransvik, ssha tri brata — robert, djeyms i edvard djonson — reshili sozdat kompaniyu, kotoraya sdelaet meditsinu bezopasnoy. v to vremya operatsii chasto zakanchivalis smertyu ot infektsiy — vrachi ne ispolzovali sterilnie povyazki. bratya vdoxnovilis ideyami djozefa listera o sterilnosti i nachali proizvodit pervie v mire gotovie perevyazochnie materiali. “nasha pervaya otvetstvennost — pered pat...

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