swot analysis

prezentatsiya powerpoint ppt by ruxshona rahimova what is swot analysis? swot is an acronym for strengths, weaknesses, opportunities, threats. occasionally, it may also be found as a ‘wots up’ analysis or the tows analysis. the technique is credited to albert humphrey who led a research project at stanford university in the 1960s and 1970s using data from leading companies involved in long range planning processes. a swot analysis is a planning tool used to understand key factors - strengths, weaknesses, opportunities, and threats - involved in a project or in an organisation. it involves stating the objective of the organisation or project and identifying the internal and external factors that are either supportive or unfavourable to achieving that objective. swot …

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