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university of westminster westminster international university in tashkent coursework submission form student use staff use module name principles of marketing first marker’s (acts as signature) module code 4mark008c-n second marker’s (acts as signature) lecturer name dilshod tursunov agreed mark uow student ids for registrar’s office use only (hard copy submission) wiut student ids 00010676, 00010221, 00008952, 00010039, 00009596 deadline date assignment type (group(individual submission instructions courseworks must be submitted in both hard copy (to the registrar’s office) and electronic unless instructed otherwise. for hardcopy submission instructions refer to: http://intranet.wiut.uz/shared%20documents/forms/allitems.aspx - coursework hard copy submission instructions.doc for online submission instructions refer to: http://intranet.wiut.uz/shared%20documents/forms/allitems.aspx - coursework online submission instructions.doc word count: 3488 markers feedback (continued on the next page) introduction for this report our selected company is «agromir» and we will describe one of the famous product of «agromir» “bliss”. during this report we will discuss the brief introduction of «agromir» company …

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ant became to the biggest company in uzbekistan. in 2006, a multinational firm took over as the company's manager. year 2008 was productive for the company because they started to produce bliss juices. nowadays company produce bliss juices and nectars, meva juice, marinelle conservation, fruit purees and so on. products of «agromir» exported around the world, because company despites the corporate governance rules that direct the world's leading businesses. transparency and openness to knowledge are the foundations of business relationships. bliss is a very famous product of «agromir» which brings a millions of profit. methods of research used in this academic work, we implemented both primary and secondary research. as our primary sources, we got an interview from one of agromir’s managers, arsen ablyamitov, who provided all the information he was allowed to disclose. we also visited two supermarkets – korzinka and makro, to assess bliss juices. regarding secondary research, …

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s trolls” and “bliss smile”. the next stage of individual product decisions is packaging. the packaging of bliss juices belongs to the category of primary packaging. this means that the packaging is made exclusively for the content and protection of the finished product from the outside world. the last point of individual product decisions is labeling. the bliss juices labeling contain all the necessary information, including: composition, nutritional and energy value, production date, shelf life, storage conditions, and a little advice on how to use and store the juice. the last stage of the product is its life-cycle. fruits for juices are collected in the gardens of uzbekistan and carefully sorted. after that, the fruits are taken to a special base, where they are washed and crushed to a homogeneous mass. air and oxygen bubbles are removed from the homogeneous mass, and then heat treatment is carried out, so that …

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s very careful with their approach towards pricing their products. starting off with their pricing strategy, agromir uses cost-based pricing strategy for their products, which include bliss (agromir, 2017). cost-based strategy is a strategy starts pricing from the minimum price level which is the cost of production (katsigiannis, 2014). the advantage of this strategy is the availability of necessary data to define the price, but it barely considers the market demand and the attractiveness of the price to the consumer. the process of pricing starts from all costs for production being calculated and after that, there are two options – cost plus method and mark up pricing. arsen (2021) says that agromir sticks to the first method, which is simple and straight-forward. cost plus method adds a fixed margin to the cost of production, and so, the final price is set (faith and edwin, 2014). agromir tries to keep their …

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university of westminster westminster international university in tashkent coursework submission form student use staff use module name principles of marketing first marker’s (acts as signature) module code 4mark008c-n second marker’s (acts as signature) lecturer name dilshod tursunov agreed mark uow student ids for registrar’s office use only (hard copy submission) wiut student ids 00010676, 00010221, 00008952, 00010039, 00009596 deadline date assignment type (group(individual submission instructions courseworks must be submitted in both hard copy (to the registrar’s office) and electronic unless instructed otherwise. for hardcopy submission instructions refer to: http://intranet.wiut.uz/shared%20documents/forms/allitems.aspx - coursework hard copy submission instructions.doc for online s...

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