marketing research of tourist routes

marketing research of tourist routes marketing research of tourist routes this part of marketing research focuses on identifying what tourists want and expect from a trip. it helps tourism companies design routes that match travelers’ needs and interests. the research includes: types of destinations tourists prefer (mountains, beaches, historical places, etc.) travel purpose (relaxation, adventure, cultural experience) preferred seasons for travel (summer, winter, etc.) travel budget and average spending preferred transportation and accommodation types this step involves studying other travel companies or organizations that offer similar tourist routes. the goal is to understand what makes their routes successful and find ways to improve your own. key areas to analyze: popular destinations...

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