marketing

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why is english important for marketing? marketing teacher: tairova.f student:mirzanazarov y why is english important for marketing? as the de facto language of business, english is frequently used for marketing materials like sales brochures, product specs, and white papers. multinational companies often favor english for product presentations, as well as all types of business communication — everything from collaborative project management environments like trello, slack, and asana to emails, phone calls, and website copy. because english is widely used in marketing industry materials, speakers of other languages often adopt english terms rather than devising terms for marketing concepts in their languages. digital marketing, in particular, tends to use english-language terms and acronyms since it relies on internet technologies and protocols smm (social media marketing) managers need to know english since it’s the dominant language of social media. it’s fairly common to see english-language social media posts in corporate twitter or …
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pecific product or service, like mcdonald’s “i’m lovin’ it,” nationwide insurance’s “nationwide is on your side,” chili’s “baby back ribs,” or chia pet’s “ch-ch-ch-chia!”. branding: the way a brand is presented to the public, this covers everything from the colors associated with a brand (like amazon’s amber-and-black color scheme) to the fonts, logos, jingles, and slogans used in a brand’s advertising. besides colors, symbols, and sounds, branding includes brand personality (businesslike, casual, confident, playful, etc.) and brand values (inclusiveness, sustainability, value for money, innovation, etc.). brand loyalty: this is the tendency of consumers to habitually use products and services from the same brand. brands try to build consumer trust — and thereby brand loyalty — by cultivating an image of reliability and familiarity. marketing and advertising terms in context consistency in branding is essential. a company generally uses the same brand colors, slogan, logo, and jingle to strengthen its public …
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h terms that are longer than three words. content marketing: using informative and educational content to build a brand’s authority and consumer trust, this is often done through a company’s blog. social media marketing: the promotion of companies, products, or services via social media through direct interaction with consumers. serps: the search engine results pages are the list of websites that appear when someone does a web search (using google, bing, etc.). seo: search engine optimization uses tools such as relevant keywords and links to other web pages to increase the likelihood that a website will be listed on the first page of the serps, allowing it to be seen by more people. ppc: pay-per-click, a type of interactive online advertising that charges advertisers a small fee every time an internet user clicks on a ppc ad for more information. types of ppc ads include social media ads (formatted to …
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s also tend to engage with the company on social media and recommend its products to their friends and family. convert: to persuade a prospective customer or client to buy a product or service. customer acquisition cost: the average amount of money it takes a company to attract a potential customer and convert them into a paying customer. it can include money for market research and advertising. cold call: a phone call (or other contact) from a salesperson to a random potential customer who has expressed no previous interest in the company’s products or services. warm call: a phone call (or other contact) from a salesperson to someone they have already contacted (or know via a mutual acquaintance). lead: a potential customer, often suggested to the salesperson by another sales professional. purchase order: a written agreement between a buyer and a seller detailing the type and amount of goods to …
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quantities with a high-profit margin. wholesale: products sold in bulk (large quantities), for a lower price, often in a b2b (business-to-business) arrangement. final thoughts to become more confident using these english marketing terms, consider corporate english training, or business english courses, with a qualified tutor for live, one-on-one coaching. with plenty of practice and our marketing and sales business english courses, you will easily find the right words to enjoy success in the wide world of english-language marketing. image1.jpeg image2.jpeg image3.jpeg image4.png image5.jpeg image6.png image7.png image8.png image9.png image10.png image11.png image12.png image13.png image14.png image15.png image16.png /docprops/thumbnail.jpeg

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why is english important for marketing? marketing teacher: tairova.f student:mirzanazarov y why is english important for marketing? as the de facto language of business, english is frequently used for marketing materials like sales brochures, product specs, and white papers. multinational companies often favor english for product presentations, as well as all types of business communication — everything from collaborative project management environments like trello, slack, and asana to emails, phone calls, and website copy. because english is widely used in marketing industry materials, speakers of other languages often adopt english terms rather than devising terms for marketing concepts in their languages. digital marketing, in particular, tends to use english-language terms and acronyms...

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