the use of metaphor in political discourse

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the use of metaphor in political discourse abstract: this work is a study of the metaphor, that when used in political discourse, helps to create a special positive image of a politician. the political metaphor is one of the effective ways to manipulate a human consciousness. keywords: political linguistic, political communication, metaphor, political discourse, lingual, manipulation, political metaphor. introduction nowadays constantly growing political activities stimulate an intensive development of political technologies which are impossible without mass media. the media that reach large numbers of people in a short time, evoke attention of the society to political communication and political discourse. the political discourse should include all those present in the mind of the speaker and listener components that can affect the perception of speech, of the political views of the author. and their task, when creating a text, is to use all possible tools for managing the audience opinions. in …

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e study of political discourse has been for as long as politics itself. it started from ancient greece, from cicero and aristotle who placed the emphasis on rhetoric in achieving specific objectives. the use of metaphors was considered inappropriate for the language of science, because of inaccuracies associated with ambiguity. this view was reconsidered in the 20th century when metaphor became an integral element of speech. but for a long time there was no scientific analysis of the nature of metaphor and its function. it appeared only in the 60s of the 20th century with scientific research of political discourse. since the early 1980s, there has been a growing interest in the area of political discourse. understanding of metaphor as a figure of speech and its usage in the language has been studied by many linguists. for example, a. richards thinks it is not a "trick with words" or "an …

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veness through frequent use. iran, the world's largest state sponsor of terrorism, is now flush with $150 billion in cash released by the united states. worst of all, the nuclear deal puts iran, the number one state sponsor of radical islamic terrorism, on a path to nuclear weapons (donald trump). your campaign inspired millions of americans, particularly the young people who threw their hearts and souls into our primary (hilary clinton). to some extend a plethora of metaphors in analysed texts are dead in the sense that they no longer act as metaphors -- they just become plain words, with a simple functional meaning. in a sense, this is how language develops. somebody tries to explain something by making up a word that conjures up an image, and eventually the word becomes a standard in the language, with it's original image being lost or evolved: the birthplace of our nation, …

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rectly to the senses of listeners or readers, sharpening their imaginations to comprehend what is being communicated to them. metaphors are also ways of thinking, offering the listeners and the readers fresh ways of examining ideas and viewing the world. the speaker may use metaphors as hidden language features in order to impose upon the listener a certain view of reality, to form the right attitude towards it and cause the addresser's necessary emotional response. thus we can conclude that the aim of the metaphor is to achieve a particular purpose by those who owns the means of manipulation in political discourse. it is an effective technique of manipulation of consciousness, it is one of the most powerful means of forming in the recipient needed emotional state and worldview. studying different examples we can say that the metaphor is used to create the name of reality and at the same …

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ompetitive and of warlike character, and all political parties are potential rivals and enemies. one of the tactics of hidden manipulation, with the aim of persuasion is the repeated use of the word "victory", the ultimate goal of the policy - "to ensure victory on the battlefield", "strengthen the foundation for victory" based on the research in the use of metaphor, we can say with certainty that the metaphor is a method of promoting linguistic thinking, creative perception of the world. any metaphor serves as a means of implementing the knowledge of the mechanism, since it is formed by means of thought, it contributes to the successful perception of new knowledge. metaphors are powerful linguistic tools that shape our understanding of complex concepts, particularly in the realm of political discourse. they serve not only as rhetorical devices but also as cognitive frameworks that influence how political issues are perceived, debated, …

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the use of metaphor in political discourse abstract: this work is a study of the metaphor, that when used in political discourse, helps to create a special positive image of a politician. the political metaphor is one of the effective ways to manipulate a human consciousness. keywords: political linguistic, political communication, metaphor, political discourse, lingual, manipulation, political metaphor. introduction nowadays constantly growing political activities stimulate an intensive development of political technologies which are impossible without mass media. the media that reach large numbers of people in a short time, evoke attention of the society to political communication and political discourse. the political discourse should include all those present in the mind of the speaker...

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