intercultural and international business communication
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презентация powerpoint intercultural and international business communication lecture 9 chapter 18 what is culture? culture is a captivating concept that includes beliefs, values, traditions, and behaviors. it defines communities and influences interactions defining culture: culture is shared patterns of behavior and beliefs passed down through generations. it shapes communication, attire, cuisine, celebrations, and perception. language, food, and customs play crucial roles in shaping our identities. elements of culture: culture comprises key elements: language: a fundamental aspect enabling communication and reflecting cultural perspectives. 2. customs and traditions: practices and rituals providing identity and associated with life events, celebrations, or religious ceremonies. 3. belief...
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