say yes to the ask: how to talk the advocacy talk

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powerpoint presentation say yes to the ask: how to talk the advocacy talk 1:1 conversations workshop #aauw2013 @aauwpolicy panelists introduce themselves by telling their story of self (i.e. the story of how they were called to lead) * show of hands… who here has ever asked someone to do something? who here has ever had someone tell them “no” to something you asked them to do? who here has ever had a one-on-one conversation with someone? who here… * roadmap: where we’re going psa: conversation model psa example conversation dos & don’ts concrete v. wishy washy asks getting commitment practice: overcoming tough objections using back at home here’s a roadmap of what we’ll cover today. click first we’ll learn about a model to structure effective one-to-one conversations called the psa model. click then we’ll do an example together to show how you would use the psa model in practice. click …

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ays realize it. so how is a 1:1 conversation structured? one way to structure them is to think of them in terms of the psa triangle. click problem: an effective conversation starts w/ where person is at already – what they are angry about or threatened by. this is a shared problem that matters to the person you are asking and requires collective action. what is the point of agitation that drives her? what is she most passionate about? maybe, for example, it’s pay equity. as we talked about, you need to first discover what this is so you can build a common ground for the rest of the conversation and the ask you’re going to make. this is the key relationship building part of the conversation. this is the organizing. solution: move to the solution. this is about offering hope that something specific and meaningful can be done about …

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uccessful you will be. * organizing + mobilizing solution organizing & mobilizing problem action organizing mobilizing we often use the terms “organizing” and “mobilizing” interchangeably. but in fact, they are two different things. click if we have no relationship and you don’t know who i am, and i ask you to join me in planning an event for equal pay day, are you going to say yes? probably not. we can’t mobilize someone – ask them to make a commitment and take action with us – until we have built some small level of a relationship and have a common ground. * organizing conversations you can’t mobilize her until you’ve organized her! intentional conversations that go deeply into a person’s: issues: what we act on interests: what’s our stake in it values: principles, what motivates us assessment from the conversation: capacity: what resources can be offered commitment: what resources are …

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understand someone’s values.) * interests: why? why is that particular issue important to this person? values: guiding principles issues: what does this person care about at school? at work? in the larger world? find their iiv you want to find their iiv. you want to discover their issues, interests, and values. it is through discovering these that you will learn their “p” or problem, and determine how best to link that to the “solution”, or solution, and “a”, or action. issues click : the term “issue” can be used interchangeably with “gripe” or “concern.” what are you concerned with most? when you talk to other women, what are some of the things you hear? it might be something like pay equity or concerns about education or health care. interests click : this is the why? why is that issue that the person just named important enough to that person that …

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a flipchart to map out a potential aauw member and asses their iiv, capacity, and commitment. why did we just dissect a person in that way? break them down into components like that? * mobilizing conversations organizing + mobilizing = change for women! prompted conversations that make an ask: goal: link person’s issue to aauw & make specific ask now that you’ve established a relationship with her, you can make a tailored ask of her that she will actually say “yes” to. the second part of the conversation is mobilizing. click this is the ask. so now that you know their iiv – what they care about and why – and you’ve assessed their capacity and commitment, you can determine the best ask for them. this is a thought process that you have to do on the spot. you aren’t going to ask the same thing of each person you …

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powerpoint presentation say yes to the ask: how to talk the advocacy talk 1:1 conversations workshop #aauw2013 @aauwpolicy panelists introduce themselves by telling their story of self (i.e. the story of how they were called to lead) * show of hands… who here has ever asked someone to do something? who here has ever had someone tell them “no” to something you asked them to do? who here has ever had a one-on-one conversation with someone? who here… * roadmap: where we’re going psa: conversation model psa example conversation dos & don’ts concrete v. wishy washy asks getting commitment practice: overcoming tough objections using back at home here’s a roadmap of what we’ll cover today. click first we’ll learn about …

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