learnenglish-reading-c1-cultural-behaviour-in-business

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© 2019 british council www.britishcouncil.org/learnenglish reading: c1 cultural behaviour in business read a blog post about doing business in different cultures to practise and improve your reading skills. before reading do the preparation task first. then read the text and do the exercises. preparation task match the definitions (a–h) with the vocabulary (1–8). vocabulary definitions 1. …… stark 2. …… to be conceived as 3. …… to break the ice 4. …… nuances 5. …… to stand someone in good stead 6. …… pompous 7. …… to pigeonhole someone 8. …… mundane a. subtle differences in meaning b. to be useful to someone in the future c. arrogant and self-important d. extreme and obvious, often used with ‘difference’ or ‘contrast’ e. to be thought of as f. boring, uninteresting or ordinary g. to do something that helps relieve the tension and get conversation going, especially between people meeting for the …

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g to be addressed as ‘dr’ was disgustingly pompous and full © 2019 british council www.britishcouncil.org/learnenglish of themselves. the german trainee, however, argued that the hard work and years of education put into earning that phd should give them full rights to expect to be addressed as ‘dr’. this stark difference in opinion over something that could be conceived as minor and thus easily overlooked goes to show that we often attach meaning to even the most mundane practices. when things that we are used to are done differently, it could spark the strongest reactions in us. while many continental europeans and latin americans prefer to be addressed with a title, for example mr or ms and their surname when meeting someone in a business context for the first time, americans, and increasingly the british, now tend to prefer using their first names. the best thing to do is to …

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re paying full attention to what is being said, but if that client is from japan or korea, they might find the direct eye contact awkward or even disrespectful. in parts of south america and africa, prolonged eye contact could also be seen as challenging authority. in the middle east, eye contact across genders is considered inappropriate, although eye contact within a gender could signify honesty and truthfulness. having an increased awareness of the possible differences in expectations and behaviour can help us avoid cases of miscommunication, but it is vital that we also remember that cultural stereotypes can be detrimental to building good business relationships. although national cultures could play a part in shaping the way we behave and think, we are also largely influenced by the region we come from, the communities we associate with, our age and gender, our corporate culture and our individual experiences of the …

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ing face as being … a. friendlier. b. less open. c. not as intelligent. d. dishonest. 5. americans and british people sometimes use eye contact to show that they … a. like the speaker. b. are really listening to what is being said. c. are honest and truthful. d. are attending to every need of the speaker. © 2019 british council www.britishcouncil.org/learnenglish 6. the last paragraph warns the reader not to … a. engage in international business. b. let national cultures shape the way we behave and think. c. let miscommunication damage our business relationships. d. overgeneralise using our knowledge of cultural stereotypes. task 2 are the sentences true or false? answer 1. when doing business internationally, there is a possibility that we might misinterpret what each other is saying even though we are speaking the same language. 2. to the german trainee, having a phd is equivalent to being …

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iling eye contact tasks task 1 task 2 discussion answers preparation task task 1 task 2

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© 2019 british council www.britishcouncil.org/learnenglish reading: c1 cultural behaviour in business read a blog post about doing business in different cultures to practise and improve your reading skills. before reading do the preparation task first. then read the text and do the exercises. preparation task match the definitions (a–h) with the vocabulary (1–8). vocabulary definitions 1. …… stark 2. …… to be conceived as 3. …… to break the ice 4. …… nuances 5. …… to stand someone in good stead 6. …… pompous 7. …… to pigeonhole someone 8. …… mundane a. subtle differences in meaning b. to be useful to someone in the future c. arrogant and self-important d. extreme and obvious, often used with ‘difference’ or ‘contrast’ …

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