introduction to marketing and advertising

powerpoint presentation introduction to marketing and advertising plan: 1. marketing fundamentals 2. advertising essentials 3. marketing & advertising: a synergistic relationship what is marketing? marketing encompasses the 4 ps: product development, pricing strategies using methods like cost-plus, promotion encompassing advertising campaigns, and placement, ensuring distribution channels reach 70% of the target market. marketing involves conducting market research, analyzing demographics, such as age and income, understanding consumer behavior, including purchase frequency, and identifying unmet needs representing 25% of the consumer base. marketing focuses on building lasting customer relationships through personalized experiences, loyalty programs offering 10% discounts, and exceptional...

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