marketing konseptsiyasi

defining marketing marketing is defined by the american marketing association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1.” if you read the definition closely, you see that there are four activities, or components, of marketing: 1. creating. the process of collaborating with suppliers and customers to create offerings that have value. 2. communicating. broadly, describing those offerings, as well as learning from customers. 3. delivering. getting those offerings to the consumer in a way that optimizes value. 4. exchanging. trading value for those offerings. the traditional way of viewing the components of marketing is via the four ps: 1. product...

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