marketing

snímek 1 marketing managerial process applied science set of management activities set of tangible and intangible assets serving to implementation of these activities 1 definition 1 - chartered institute of marketing ‘marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ 2 definition 3 – philip kotler - 1980 ‘marketing is the human activity directed at satisfying human needs and wants through an exchange process’ 3 definice 4 – philip kotler - 1991 ‘marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ 4 what is marketed? products services events experience persons 5 places (destinations) intelectual proper...

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